It all began with Michael, when he was a security guard and had to walk several kilometers a day. Very quickly, he began to develop blisters and pain in his feet. He couldn't find any socks to relieve his aching feet, and the only ones he could find were very expensive.

It was during a trip to Egypt that he discovered socks made from Egyptian cotton. He adopted them and immediately felt relief during the first days of use. His aches and blisters soon disappeared, leaving only comfort and a feeling of well-being. Little by little, the idea of setting up White Gold took shape in his mind.