MICHAEL YANI

Co-Founder of White Gold GmbH / CEO

It all began with Michael, when he was a security guard and had to walk several kilometers a day. Very quickly, he began
to develop blisters and pain in his feet. He couldn't find any socks to relieve his aching feet, and the only ones he could find were very
expensive.

It was during a trip to Egypt that he discovered socks
made from Egyptian cotton. He adopted them and immediately felt relief during the first days of use. His aches and blisters soon disappeared, leaving only comfort and a feeling of well-being. Little by little, the
idea of setting up White Gold took shape in his mind.

MINA NAROUZ

Co-Founder of White Gold GmbH / COO, Product Manager

In 2020, I relocated to Europe, the old continent, arriving in one of its most beautiful countries. This move marked the beginning of a new chapter in my life, filled with diverse experiences and opportunities. I was ready to embrace this new life and was thrilled to discover the superior quality and variety of brands available here, often surpassing those in my previous home.

A close friend once told me, "During your lifetime, you will walk approximately 115,000 miles (185,074 km)."This statement made me realize the importance of taking care of my feet. Naturally, I sought out high-quality footwear and socks. Despite the abundance of high-quality shoes available here in Europe, I was shocked to discover that finding the right socks was a challenge. Many brands use synthetic materials, which can trap moisture, leading to unpleasant odors and the potential for fungal infections.

From this shared vision, White Gold GmbH was born. We are proud to bring the best of both worlds—Egyptian cotton and European technology—to provide you with the ultimate in body comfort.

  • Dr. RAFFI Chammassian

    Advisory Board Member

  • frank petry

    Advisory Board Member

MORE THAN JUST A BRAND OF SOCKS

Our socks are not only Our socks are not only incredibly comfortable but also natural and breathable, which helps reduce the occurrence of bad odors and keeps your feet feeling fresh. They are perfect for walking, running, hiking, and everyday use. Our journey to create the perfect sock has been driven by the belief that the comfort of your body starts from your feet.

Join us on this journey and experience the difference that
White Gold GmbH can make for you.

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