MICHAEL YANI
Co-Founder of White Gold GmbH / CEO
It all began with Michael, when he was a security guard and had to walk several kilometers a day. Very quickly, he began
to develop blisters and pain in his feet. He couldn't find any socks to relieve his aching feet, and the only ones he could find were very
expensive.
It was during a trip to Egypt that he discovered socks
made from Egyptian cotton. He adopted them and immediately felt relief during the first days of use. His aches and blisters soon disappeared, leaving only comfort and a feeling of well-being. Little by little, the
idea of setting up White Gold took shape in his mind.
MINA NAROUZ
Co-Founder of White Gold GmbH / COO, Product Manager
In 2020, Mina moved to Europe and was impressed by the quality and variety of brands available here.
A friend once told him: "In your lifetime, you will walk about 185,000 km." That made him realise how important it is to take care of your feet. Yet while Europe offered excellent shoes, finding the right socks was surprisingly hard – many brands rely on synthetic materials that trap moisture and cause odours.
From this shared vision with Michael, White Gold GmbH was born – bringing together the best of both worlds: Egyptian cotton and European technology.
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Dr. RAFFI Chammassian
Advisory Board Member
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frank petry
Advisory Board Member
MORE THAN JUST A BRAND OF SOCKS
Our socks are not only incredibly comfortable but also natural and breathable, which helps reduce odours and keeps your feet feeling fresh. They are perfect for walking, running, hiking and everyday wear. Our journey to create the perfect sock has been driven by one belief: the comfort of your whole body starts with your feet.
Join us on this journey and experience the difference that
White Gold GmbH can make for you.
